The Easiest, Cheapest Trick to Sell Your Home for More $$$

Let’s talk about the easiest, cheapest, and highest-ROI move you can make before selling your house.

It’s not a kitchen remodel. It’s not replacing your floors. It’s not upgrading those fancy light fixtures that make your house feel like a hotel lobby.

It’s paint.

Yep. A few gallons of the right paint color can mean thousands of extra dollars in your pocket.

Why Paint Matters More Than You Think

Buyers don’t just see paint—they see work. If they walk in and think, “Ugh, we’d have to repaint every single wall,” that’s money off your offer—or worse, they move on to another house.

The right paint color makes your home feel move-in ready. The wrong color? It makes buyers mentally deduct thousands before they even step inside.

Staging vs. Decorating: The Key to a Faster Sale

You might love that deep red dining room. Your designer may have spent weeks picking out the perfect accent walls. But here’s the deal:

When selling, your home is no longer your home—it’s a product. And products need packaging that sells.

Staging isn’t about making your house stylish for you. It’s about making it impossible for buyers to say no. That’s why neutral paint is your best friend—it helps buyers picture their life in the home without distractions.

The Psychology of Paint: What Works (and What Definitely Doesn’t)

Buyers are lazy. They don’t want projects. Bright red walls? Deep blue bedrooms? Buyers aren’t thinking, We’ll just repaint!—they’re thinking, That’s a hassle. And they subtract the cost from their offer.

First impressions happen online. If your listing photos show outdated, bold, or dark colors, buyers will swipe past before even scheduling a showing.

Neutrals = Money. Warm whites, soft greiges (gray + beige), and muted earth tones make a house feel clean, modern, and move-in ready—without looking boring.

The Best Paint Colors for Selling

Not all neutrals are created equal. Here’s what’s working in today’s market:

Sherwin-Williams Accessible Beige – A perfect greige, not too warm, not too cold.

Benjamin Moore Revere Pewter – A classic soft greige that works everywhere.

Sherwin-Williams Alabaster – A creamy, warm white that looks fresh and inviting.

What’s OUT?

The cold, sterile “Realtor Gray” that makes homes feel like doctor’s offices.

Dark, dated colors that make rooms feel smaller.

Bold accent walls that screammore work for the buyer.

The Final Step: Maximize Your ROI

A fresh coat of paint is only as good as the execution.

Invest in quality paint—cheap paint looks streaky and unfinished.

Choose the right finish—eggshell or satin for walls, semi-gloss for trim.

Prep properly—patch holes, sand rough spots, and prime if needed.

Test samples in multiple rooms—lighting can change everything.

This simple update makes your home feel newer, cleaner, and worth more money.

Want More ROI-Boosting Tips?

Before you grab a roller,

Download my FREE Sunshine State Handbook

—it’s packed with the biggest home-selling upgrades that actually pay off.

And if you need an expert agent who knows exactly what sells in your market, hit reply—I’ll connect you with someone who gets it.

That’s it. That’s the game plan. Now go make your home worth more money—one coat of paint at a time.

- Tom McNamara

P.S. What color are your walls right now? Tell me—I’ll let you know if it’s a deal-breaker or a win!